In today's Member Spotlight, learn more about Scott Yates, his company Scott Yates PR, and his podcast Civil Savant:
The PR in Scott Yates PR stands for Public Relations and Personal Records. SYPR helps friends, neighbors, and clients reach their full potential and achieve new PRs. With an undergraduate degree in public relations, a graduate degree in public administration, and 20 years of experience in Sacramento, Scott can support project work and full branding campaigns.
Scott joined the Outlet because first impressions matter. The building and the people create a positive vibe that is encouraging to current and prospective clients. And remember, everyone is a prospective client! Scott and his guests use the large conference room to produce a podcast for the Civil Savant project. Civil Savant is an SYPR digital brand and will be the online resource for dedicated public employees. You can learn more at www.civilsavant.com, a website created by fellow Outlet member Web Sauce Studio.
And, if you like high school football or social marketing programs, you should check out Hella Highlights at www.hellahighlights.com. This new digital brand is built locally and includes partnerships with the NFL Network and NFL veterans. You may see more from Hella Highlights, including a wrapped Toyota Tacoma, as the football season approaches in late August.
Scott is always looking for like-minded folks who want to do good for our community. And he’s really looking for ways to monetize these two passion projects mentioned above. If either of these projects interest you, drop him a line and introduce yourself.
When he’s not working, Scott is likely outside running or riding. He’s completed California’s triple crown (three 200-mile bike rides in a season) and more than a dozen ultramarathons including the Rio del Lago 100-mile trail run.
When he’s not working or training, he’s spending time with his wife and their two young boys.
Photo credit: Rock Steady Photography